A great opportunity to join a fantastic local charity where will get the opportunity to manage the day-to-day development and execution of direct marketing campaigns to generate new cash and regular donors using a variety of on-line and off-line channels.
An independent charity and one of the largest adult hospices in the UK providing a range of services to support individuals with a life-limiting illness, as well as their carers and family members, completely free of charge.
As a senior member of the Individual Giving and Data team in Fundraising this role is responsible for maximising income and delivering budgeted targets for all cash appeals (including Raffles), Regular Giving and In Memoriam Giving.
To manage the day-to-day development and execution of direct marketing campaigns to generate new cash and regular donors using a variety of on-line and off-line channels
To lead and manage the creative development of each appeal or campaign working closely with the Marketing and Communications Team or external copywriters/designers on innovative ideas
To ensure all campaigns are delivered to deadlines that match the income budget phasing
To lead on planning and allocating campaigns and projects to the Direct Marketing Executives so that phased budget income targets are met.
To communicate with the Direct Marketing Executives to ensure they have a clear understanding of timings and target profit at a campaign level
Produce a clear set of campaign assumptions and a forecast for each direct marketing campaign mail quantity, response rate, average gift, income, costs, ROI and communicate to the Head of Individual Giving for budget and reforecasting and reporting purposes
Excellent written and oral communication skills with the ability to interpret complex information across a range of activities or areas and communicate effectively to a wide range of audiences and levels of understanding.
Specialist knowledge of direct marketing best practices and the law with the ability to apply theory and experience to grow income. Knowledge of a range of direct marketing techniques associated ROI expectation acquired through training and experience.
Experience of multichannel (on line and offline) fundraising
Experience of working with creative agencies and freelancers, mailing houses, printers and data agencies.
Experience of training other colleagues and communicating specialist knowledge to all levels of staff in an easy to understand way
Experience of working with cold data agencies on the briefing and purchasing of data
Experience of maximising the potential of a supporter database such as ThankQ or similar and uses advanced level IT skills including Excel, Word, PowerPoint and Outlook
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.