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Individual Giving Manager - Legacies

Category:
Fundraising
Location:
London
Sub-location:
Any
Vicinity:
London
Type:
Permanent, Full Time
Salary:
£32,000 to £32,000 per annum
Salary Description:
Benefits
Posted:
03-May-18
Start Date:
ASAP
Job Ref:
52708

A great opportunity to support the development and delivery of the legacy marketing at a leading national health charity.


The Company
A leading national health charity who have created the biggest health initiative in the UK.


The Role
The role of the Individual Giving Manager - Legacies is to support the development and delivery of the legacy marketing strategy and operational plans to maximise the recruitment and retention of legacy supporters to the charity. This includes managing and developing a range of legacy marketing activities, including UK wide events, direct marketing appeals, awareness raising and digital marketing.

Support the Senior Legacy Manager to develop the teams annual strategy and budget.
To manage and deliver marketing campaigns and supporter communications on time and to budget maximising supporter engagement.
Track expenditure in order to contribute to the teams quarterly reforecast projections.
Work with the Data team to produce data selections informed by data analysis.
Responsible for systems and processes used for delivery of membership and to make recommendations on improvements in consultation with internal and external stakeholders.
Manage the creative development of direct marketing campaigns with internal and external creative teams and tailoring materials for different audience segments.
Track, analyse and evaluate campaign performance.
Ensure that all communications support the charitys agreed brand guidelines
Identify opportunities to promote legacy giving across other areas of the organisation. Input into the wider strategic remit of the Individual Giving team to grow income and identify opportunities.
Provide excellent stewardship of new and current supporters


The best person for this job will have experience in
Legacy/Direct marketing techniques and supporter/customer engagement.
Project managing direct mail campaigns and general project management methodology.
Working with creative agencies to develop strong direct response creative.
Relational databases.
Using segmentation models for direct marketing campaigns.
Campaign evaluation and analysis.


IMPORTANT NOTE
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone, but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

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