The role of the Legacy Marketing Executive is to deliver the legacy marketing strategy and operational plans to maximise the recruitment and retention of legacy supporters for this leading national charity. This includes managing and developing a range of legacy marketing campaigns, including UK wide events, direct mail appeals, awareness campaigns and digital marketing campaigns.
A long-established, well respected national social welfare charity who recently celebrated their centennial year. Their aim is to ensure that their members have access to the finest quality of service to help them discover life beyond their disability.
This exciting role will also support the Senior Manager Legacies and Head of Individual Giving in championing legacy marketing across the organisation, ensuring all areas are aware of their importance and are able to promote this way of giving. You will provide excellent stewardship of new and current supporters within legacy fundraising.
To manage the implementation of key marketing campaigns for legacies producing effective marketing initiatives that deliver targets against budgeted expenditure.
Project manage all aspects of the marketing programmes from start to finish including producing detailed plans, data selection, creative, print production, response handling and data analysis where appropriate.
To provide a high standard of customer service to supporters, staff and members of the public who contact the charity about legacy fundraising.
To provide excellent stewardship of new and current supporters within legacy fundraising.
Work closely with and develop key relationships with teams and internal staff across the organisation to ensure the legacy agreed activity is completed and the legacy message is promoted to all relevant supporters on the database.
To work with the Analysis and Insight Manager to provide regular reporting on all activity for legacy fundraising. Ensure learning, risk management and informed investment by conducting thorough initiative and trend analysis and evaluation.
Will have prior direct marketing experience in a fundraising context. In this role you will require proven experience of campaign management, knowledge of supporter retention and development and how to analyse results to assess campaign performance. The successful candidate will also have an excellent level of IT literacy, proof reading, time management and the ability to multitask.
Experience of working within the voluntary sector working in a fundraising or Individual Giving function
Experience of managing logistics for events
Experience of project managing direct mail campaign
Experience of working with relational databases
Proven experience of campaign management including sourcing, managing, negotiating and liaising with suppliers.
Experience of working in a team and delivering successful results.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.