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Farringdon,
London,
EC1N 8SS

PHONE: 020 3008 4386

Senior Direct Marketing Executive - Digital Lead

Category:
Fundraising
Location:
London
Sub-location:
Any
Vicinity:
London
Type:
Permanent, Full Time
Salary:
£36,572 to £40,422 per annum
Posted:
09-May-19
Start Date:
June/July
Job Ref:
53400

Do you have a passion for digital fundraising? You will lead on digital donor acquisition and development, new product development and non-negotiated mass market donor acquisition.


The Company Leading international development charity


The Role
Develop, deliver and test strategic and annual plans to recruit new supporters
Diversify and optimise mass-market digital and non-digital donor recruitment channels, working with Concern colleagues, creative and digital agencies.
Line manage a Direct Marketing Executive
Oversee the development and implementation of the Individual Giving teams digital fundraising programmes, including paid search, social media, email strategy, lead generation and value exchange campaigns.
Lead on digital and offline new product development - including digital mass market offering and journeys and ongoing loyalty communications.
Oversee the development, growth and implementation of recruitment strategies, including inserts, door drops and integrated campaigns.
Act as the Individual Giving teams digital lead, advising colleagues and working closely with other teams


The Candidate
Minimum of three years experience of direct marketing, preferably in a fundraising department, with a sound understanding of fundraising/ marketing principles
Minimum of one years experience in digital fundraising or marketing, including social media, paid search and mobile marketing
Solid understanding of delivering excellent customer service
Experience of delivering compelling and motivating supporter/ customer journeys
Strong analytical skills, including experience of working with excel to carry out campaign analysis. Demonstrable understanding of campaign segmentation and testing to enhance campaign performance.
Experience of digital analysis and reporting


IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

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