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Legacy Marketing Manager

Category:
Fundraising, Marketing
Location:
London
Sub-location:
Any
Vicinity:
London
Type:
Permanent, Full Time
Salary:
£38,910 to £38,910 per annum
Posted:
27-Jun-19
Start Date:
ASAP
Job Ref:
53528

As a experienced Legacy Marketing Manager you will play a vital role in developing and implementing a first-class legacy strategy, focusing on securing pledges and developing relationships with donors for a medical charity who make a big impact. This is a 12 month FTC

The Charity: An incredible health charity leading the way in pioneering research. With approx a £4m turnover and a staff of 25, they offer a relaxed supportive environment with great benefits.

The Role:
Create and implement a legacy fundraising strategy to significantly grow income, working closely with the Head of Fundraising and Director of Income.
Work across the charity to develop a compelling legacy proposition and case for support based on insight and analysis with impactful supporting materials which showcase the benefits we strive to achieve for people affected.
Develop a stewardship programme to cultivate relationships with legacy enquirers and pledgers to maximise the impact of their gift - creating opportunities for face-to-face meetings, visits and events.
Collaborate with the Marketing & Communications team to create, test and roll-out legacy marketing campaigns (both online and offline), across a range of channels and audiences, scaling up successful activities accordingly.
Develop robust activity plans to promote legacy fundraising to a wide range of audiences, supporting the wider team to ensure that legacy giving is integrated across all activities.
Work with and train staff and volunteers to promote legacy marketing at every available opportunity, ensuring they are confident and equipped to raise awareness of this vital income stream.
Manage income and expenditure budgets, developing regular reports and analysis to senior management to better inform decision-making, investment and targeting - this includes monthly reporting and quarterly reforecasting.

The Candidate:
Demonstrable experience in legacy fundraising, with a track record of developing a legacy marketing strategy and implementing an effective long term, impactful programme to grow income.
Minimum of three years' experience of managing legacy marketing campaigns across a full range of channels, achieving targets and building future income.
Strong experience of developing and implementing successful stewardship journeys thorough understanding of donor motivation and needs.
Track record of growing the legacy pipeline to meet or exceed targets.


IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you haven't been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

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