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Campaign Manager (Legacies)

Category:
Fundraising
Location:
London
Sub-location:
Any
Vicinity:
London
Type:
Permanent, Full Time
Salary:
£33,662 per annum
Salary Description:
Negotiable
Posted:
17-Mar-21
Start Date:
ASAP
Job Ref:
54149

We are looking for a Legacy Campaign Manager to grow the existing legacy and in-memory pipeline with new enquirers and the charities existing donors.

The Company
A wonderful, friendly animal charity with a big ambitions and an appetite for growth and innovation.

The Role
Work with the Senior Development Manager, Legacies to develop the legacy marketing acquisition strategy and tactical plan to grow the pipeline of legacy pledger base.
The Campaign Manager will be responsible for a six-figure cost budget to deliver various channels to grow the legacy pipeline.
Plan and project manage the annual tactical plans, managing direct marketing campaigns from end to end using a mix of offline and online channels, which includes DRTV, press, inserts, direct mail, door drop and social media/PPC to grow the existing legacy pipeline.
Manage the services of multiple suppliers for the planning, creative, media, print and distribution, producing comprehensive written briefs with verbal discussions to ensure the output meets requirements.
Manage the creative agencies and independent freelancers through the creative process from end to end, ensuring that communications reflect the agreed targets in the tactical plans.
Work with the Database Team to deliver end of campaign results analysis, ensuring reporting data is correct and highlight key observations and recommendations for future activity or further insight requirements.
Work closely with the Legacy Engagement Manager, responsible for the retention and stewardship stages of the pipeline, to collaborate to produce a seamless and effective supporter journey for both legacy supporters.
Monitor the attitudes and behaviour of the target market (cold prospects) and penetrated market (warm prospects) towards leaving gifts in Wills to animal charities with a view of testing new campaigns.

The Candidate
Experience of planning and managing donor acquisition campaigns to recruit individual supporters ideally using DRTV, direct mail, door drops, digital, inserts and press.
Experience of effective expenditure budget management
Experience of analysing results and using insight to inform strategy and tactical plans
Experience of delivering regular campaign performance reports using fundraising databases to analyse and report

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

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