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Direct Marketing Executive - Acquisition

Category:
Fundraising
Location:
Home Counties
Sub-location:
Surrey
Vicinity:
Surrey
Type:
Permanent, Full Time
Salary:
£29,000 to £33,000 per annum
Salary Description:
Additional Benefits
Posted:
12-Mar-19
Start Date:
ASAP
Job Ref:
53311

In this role within the Global Individual Giving team, you will be responsible for helping to deliver excellent direct marketing across the UK, Sweden and Norway. The post holder will be responsible for delivery of effective campaigns that maximise supporter recruitment and long-term income growth for this international charity.


The Charity
Are an inspirational international organisation that changes lives for the long term, working in more than 30 countries. Each year, they improve the lives of millions of people in the poorest parts of the world.

The Role
To implement direct marketing campaigns across an integrated programme of supporter recruitment across the UK, Sweden and Norway, focusing on the people and methods that will be of the greatest long-term benefit.
To maximise short, medium and long-term net income streams from Individual Givers.
To be directly responsible for effectively briefing and managing your direct marketing campaigns, across multiple countries, recruitment channels include, but are not limited to, DRTV, Inserts and Cold Direct Mail.
To liaise with fundraising services, digital fundraising and fundraising analysis to brief campaigns, integrate digital elements and analyse the results of your campaigns.
To manage individual campaign budgets both expenditure and income targets.
To take responsibility for ensuring that all supporter communications are consistent with the charitys brand and messaging.

The Candidate
Substantial experience in Fundraising or Direct Marketing including proven experience in devising and implementing successful direct marketing campaigns to mass market audiences
Managing DRTV campaigns, creating direct response adverts and managing relationships with creative and media buying agencies
Print buying including negotiating contracts, strong knowledge of production techniques, formats and quality control
Telemarketing including scripting, volume prediction and ROI projections
Contract/price negotiation - Negotiating one-off and annual contracts.
Assessing risk and the level of contract required in each case
Proven experience of a test and learn approach to DM campaigns

IMPORTANT NOTE
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful and your details will not be held further but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

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